Author: Malcolm Peralty

• General Online Marketing

  The Most Important Skill: Marketing

  For the last ten years, I’ve been realizing more and more that the most important skill that anyone can work to acquire is an understanding of marketing. While I don’t consider myself a sales person, I have a much better understanding today regarding the motivations behind buying something, and that…

  February 7, 2012
• Blogging

  Pay for Blogging

  There are countless articles online that discuss payment for writing, and most of them focus on how low paying the writing positions seem to be, but having been a full time blogger for five years, I have some insight into the content market. Writing vs. Blogging First, I want to…

  February 6, 2012
• General

  My Time Line – Rise and Fall of a Problogger

  It seems like almost another life time ago that I was writing full time online for various blog networks, but I’m hoping that reflecting on this will help you understand my history, knowledge and motives. I feel like I should start with something literary like, “It was a dark and…

  February 3, 2012
• Online Marketing

  Curators – The Future of the Web

  With billions of pieces of content being added to the Internet each day, competing with large companies may seem like a near impossibility, but I, like many others, believe that curators are going to be a very important part of the web over the next few years. It is already…

  February 2, 2012
• Online Marketing Social Media

  Ranking and Personality

  What if I told you that all you needed to do to rank better online was to express your inner personality? You might think the idea crazy, but I truly believe that how you rank can be greatly effected by how people feel about you. There are many sites I’ve…

  February 2, 2012
• Banner Advertising Online Marketing

  Failures at Flash Banner Advertising

  One of the many facets of my job is to help place banner ads online promoting a client’s campaign. When I first was hired for this job, I had limited experience in doing this, and the experience that I did have wasn’t anywhere near the same niche. At first, I…

  February 2, 2012
• General

  Upranked Begins!

  So for the last two years, I haven’t been as involved in content marketing, WordPress, or other facets of Internet Marketing in the same way that I was previously, but I’ve come to the realization that my current experiences working at a small company, mixed with what I learned before…

  February 1, 2012
• General

  Protected: Depression

  There is no excerpt because this is a protected post.
• Rants

  Laptop Cooling

  Why don’t laptop docks have included cooling fans/pads for the laptops? There are some HP laptops at work that keep randomly shutting down, and it appears to be from a heat issue, as both machines could easily fry an egg on the bottom of them after a day of use.…

  December 22, 2011
• General

  Quick Trip to Toronto

  So, last weekend, my cousin, Mark, and I went to Toronto for the weekend. The trip was really just to get away and take pictures somewhere other than Brockville or Kingston, and it worked out well. The weather might have been a bit cold, but we walked around all day…

  December 22, 2011
• General

  Saints Row: The Third

  My cousin and I have beaten the third Saints Row game, and I must say, as much fun as it is, the story is a bit weak. The second game definitely felt more epic in scale, but not as wild and crazy. It is like the restraint went out the…

  December 10, 2011
• Rants

  Job Titles

  So, I know job titles don’t really matter in some respects, but in the more traditional job market, it can have a huge effect on your potential career progression. Recently, I had a little back and forth about the difference between a Web Programmer and an Application Developer and how…

  December 10, 2011