Malcolm Peralty

Blog

  • Casale Media: Advertising Network Review

    Opening its doors in 2003, Casale Media is one of a large number of companies managing the advertising inventory for a wide number of websites. Casale works with popular sites like eBay Canada to fill their open advertising spots. Casale works with a network of 3,000 sites, and is able to target advertising based on… Read more

  • Focus on the Meaning Not the Spelling

    While I’ll admit that I’ve become a bit strict when it comes to my younger cousins and their ability to spell, I still believe that there is too much focus and attention directed towards proper spelling and grammar online. Yes, it would be ideal if everything was perfect and correct, but it is increasingly rare… Read more

  • Cool WordPress Links – Feb 8, 2012

    I am a huge WordPress fan, and as I browse the web, I’m constantly seeing cool things, and I hope to share those with you as I come across them. Though these posts are just as much about letting me have an archive of potentially useful links. Advanced Tutorial – Creating a Filterable Portfolio with… Read more

  • Why Wasn’t I More Succcessful as a Problogger?

    Recently, I put up a post entitled, My Time Line – Rise and Fall of a Problogger, where I discussed year by year how my career progressed. What I didn’t really remark on was why I wasn’t more successful? Focused on Money When I first started blogging as a career, I was young and I… Read more

  • Developing a New Site – Planning is Key

    At work, I’m currently part of a project team that is getting ready to develop a new service based website. While I would love to discuss the specifics of my project at work, I’m not going to for fear of coming into conflict of the NDA that I have signed. Previously, when I’ve been tasked… Read more

  • The Most Important Skill: Marketing

    For the last ten years, I’ve been realizing more and more that the most important skill that anyone can work to acquire is an understanding of marketing. While I don’t consider myself a sales person, I have a much better understanding today regarding the motivations behind buying something, and that has lead me to many… Read more

  • Pay for Blogging

    There are countless articles online that discuss payment for writing, and most of them focus on how low paying the writing positions seem to be, but having been a full time blogger for five years, I have some insight into the content market. Writing vs. Blogging First, I want to make clear that there is… Read more

  • My Time Line – Rise and Fall of a Problogger

    It seems like almost another life time ago that I was writing full time online for various blog networks, but I’m hoping that reflecting on this will help you understand my history, knowledge and motives. I feel like I should start with something literary like, “It was a dark and stormy night…” 2002 I’ve already… Read more

  • Curators – The Future of the Web

    With billions of pieces of content being added to the Internet each day, competing with large companies may seem like a near impossibility, but I, like many others, believe that curators are going to be a very important part of the web over the next few years. It is already happening with a variety of… Read more

  • Ranking and Personality

    What if I told you that all you needed to do to rank better online was to express your inner personality? You might think the idea crazy, but I truly believe that how you rank can be greatly effected by how people feel about you. There are many sites I’ve launched where the key factor… Read more

  • Failures at Flash Banner Advertising

    One of the many facets of my job is to help place banner ads online promoting a client’s campaign. When I first was hired for this job, I had limited experience in doing this, and the experience that I did have wasn’t anywhere near the same niche. At first, I took the shotgun approach, placing… Read more

  • Upranked Begins!

    So for the last two years, I haven’t been as involved in content marketing, WordPress, or other facets of Internet Marketing in the same way that I was previously, but I’ve come to the realization that my current experiences working at a small company, mixed with what I learned before this position could make for… Read more