Raven Tools bills itself as a powerful Internet marketing platform for agencies and professionals. I have been using Raven Tools for nearly three years now for various projects and have always been impressed by what I could do with the service, and I’m probably not even using it to half of its full potential.

What Does Raven Tools Provide?

The biggest advantage for me has been the ability to take all the things I’m tracking and generate some professional, easy to read reports to give to my boss. There is nothing better than handing a document that contains graphs, tables and scores instead of a spreadsheet that looks like something that was printed in the early nineties.

Raven Tools provides information from a variety of data sources including but not limited to MajesticSEO, SEMRush, SEOMoz, Google Analytics, WordTracker, and Calais. Subscribing to all of these separate services would be a pain, and potentially much more costly.

SERP Tracker
I spend most of my time in the SERP Tracker section of Raven Tools. I enter in keywords, and track my sites position on various search engines. It also gives me amazing graphs on how things have progressed over time. So months down the road I can have a comparison from where we started to the current state of our search engine results.

Research Analyzers
Beyond the search rankings, the second most common place for me to spend time is in the Research Analyzers section where I can do website analysis in terms of quality, design and keywords.

These reports allow me to push changes with our web development firms as they aren’t my opinions, but instead they are seen as third party suggestions. There are no hurt feelings and we are able to make beneficial changes to our sites.

Some other features that Raven Tools includes are

• Link Manager
• Site Finder
• Backlink Explorer
• Contact Manager
• AdWords Research
• SEMRush
• Twitter Monitor
• Google AdWords Integration
• Blog Manager
• and much more…

Who Uses Raven Tools?

While there are many Internet marketing firms using Raven Tools, there are also some name brands you’ll probably recognize. Companies including PBS, Inc., Outback Steakhouse, Backupify, and Mediative.

Cost

There are two main plan levels, the $99 per month Pro level and the $249 per month Agency level. I am currently using the Pro level account which includes the following:

• 2 users
• Unlimited websites
• Unlimited Facebook/Twitter accounts
• 20 Social Monitor searches
• 1,000 keyword rankings
• 50,000 managed links

The agency level comes with:

• 8 users
• Unlimited websites
• Unlimited Facebook/Twitter accounts
• 50 Social Monitor searches
• 2,5000 keyword rankings
• 150,000 managed links

Of course all of these limitations can be extended, and they offer easy upgrading in terms of adding more features. I have yet to go over any of my account limitations and I’m working on as many as half a dozen sites under the account at one time, tracking hundreds of keywords per site.

Conclusion

Raven Tools offers a thirty day free trial, and if you haven’t checked it out before, I suggest giving it a look. It can take a bit of work and has a medium sized learning curve, but if you give it an honest chance, I’m sure you can derive more value than the $99 per month cost of the service.