So, just under a year ago, I said that the thing that RIM (now known as Blackberry) need to do is get their BBM service/application on other devices, and apparently, that’s going to happen.
Here is my original post: Idea to Help Save RIM
Blackberry Messenger is a service that I think they need to port to other devices. BBM is like text messaging without the worry about fees or a texting plan, and many people that I know who own RIM’s devices due to work needs aren’t interested in using normal texting or e-mail for quick day to day conversation. I believe that increasing their install base by expanding their platform beyond just their own devices could serve to benefit the company and its brand.
Come summer, BlackBerry will release BBM as a standalone app. Initially, it will be targeted at Apple’s iOS 6 and Android Ice Cream Sandwich (4.0) and above, and will provide a basic feature set. But CEO Thorsten Heins says the company intends to flesh it out further in the months that follow.
I love when I get things right sometimes… I look forward to seeing how it ends up working out, and I am excited at the idea of being able to easily message my friends still rocking Blackberry phones.